About Us

Our Story

My name is Jesse Pelayo. As a teacher and later as a title 1 coordinator I saw a big gap between those kids who were life long readers and those who weren't. It was very clear that those who had been exposed to early reading were most successful at school.

The dollar book fair was created out of the need to fill this gap. Part of the reason why many kids don't read from an early age is simply because they cannot afford the books. I'm a perfect example of this. I didn't start reading for pleasure until I was in college and had enough money to purchase books that interested me.

Our Mission

The Dollar Book Fair will effectively change the way we look at the book buying experience without taking away the intrinsic value of the book itself. We want to allow people from all walks of life to have the opportunity to read and be exposed to any subject they are interested in, or possibly subjects they didn't know they were interested in until they walked into our store and talked to one of our associates.

Meet the Team

We are a group of dedicated individuals with a shared passion for reading. We live and breath books every day (literally) and we are very proud to be part of this movement to make reading affordable to all the communities we serve.


Jesse Pelayo

Founder & CEO


Rick Troyer

Store Manager, Laguna Hills Mall


Angel Pelayo

Store Manager, Hemet Mall


Adele Canetti

Store Owner, Buena Park Mall


Leah Linzaga

Store Manager, Moreno Valley Mall